In the context of global economic integration, trade fairs and exhibitions are an influential and effective tool of business. Participating in these activities, the companies take an ideal opportunity to promote their products, brand and reputation. On the other hand, it also creates favorable conditions for the customers to have large choices.
In developed economies, they are a vital part of the marketing mix, alongside direct selling, advertising, direct mail and the Internet marketing.
In new and emerging markets, they are a major stimulus for industrial and commercial development:
- Driving industrial development and technology transfer
- Boosting regional and national industry
- Stimulating foreign investment in industry and infrastructure
Exhibitions also have a major impact on local and national economies:
- Generating direct spending on local hotels, restaurants, transport, tourism, deco industry and other services.
- Creating employment – directly, in convention centers, hotels, restaurants etc, and indirectly, by assisting the development of small and medium enterprises
· Raising city/regional profile
That Vietnam became a full member of WTO, it shall be a great potential market and create a great deals of new opportunities for foreigners and Vietnam partners to interface with one another.
Having well realized trend, Kien Thanh Business Travel are ready to assist all concerned partners inside and outside Vietnam to deliver their objectives.
