The benifit of exhibitions
"Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together - a potent force for business.
Highly targeted
With their tightly focused profiles and carefully targeted audiences, trade exhibitions are highly cost-effective sales and marketing platforms. Through buyer clubs, appointment setting systems etc, and on-line visitor planning services, we match the needs of buyers and suppliers ever more closely.
Flexible
Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents.
A two-way communication process
Unlike magazines and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.
The buyer comes to you
Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so. Many are specifiers and influencers who it might otherwise be impossible to identify.
Neutral sales environment
The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory.
A three-dimensional media
Whilst an advert, direct mailing or web page may say a product is the fastest, quietest, smallest or most advanced on the market, at an exhibition, buyers can see, taste, touch and try your product for themselves. Nothing beats the impact of a live demonstration.
Fast market penetration
You can reach a large proportion of the market in a short space of time. Whether you are looking to raise your company profile, change market perceptions or generate sales leads, you can achieve more in four days at an exhibition than you might otherwise achieve in months.
Exhibitions are also one of the quickest and most cost-effective means of exploring and entering new export markets.
Individually, the benefits listed are not unique to exhibitions but what is unusual is their combination in a single, highly flexible promotional tool. Exhibitions combine the mass-reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side.
Why Visit?
There are many ways of sourcing product and supplier information, but only exhibitions allow you to put a suppliers’ claims comprehensively to the test easily and cost effectively – by examining the products for yourself, questioning their creators, and comparing and contrasting their performance. Specifically, visitors attend exhibitions to:
See what’s new
Exhibitions are a recognised launch pad for new products, and an extremely time-efficient way to keep up to date with the latest innovations.
Evaluate products and suppliers
You can compile a wide range of competitive information on products and suppliers in a concentrated period of time. According to the US Center for Exhibition Industry Research (CEIR), decision-makers are more likely to name trade shows as an ‘extremely useful’ source of purchasing information than any other media.
Keep abreast of industry and market developments
Exhibitions are a rich source of new ideas and applications and, as such, play an important role in strategic planning and business generation.
To network/develop business contacts
Exhibitions are a focal point for industry, attracting a broad cross-section of representatives, from buyers and sellers, to trade associations and the media.
Other common reasons for attending exhibitions include:
- To consolidate business relationships
- To solve specific problems
- To find new markets
- To appoint agents/seek principals
- To discuss specific terms/conditions/pricing
- To obtain technical knowledge
- To discuss business needs in a neutral environment " ( Reed Exhibition)
And why exhibit in Vietnam?
With population of over 80 million people and that the country became the full member of WTO in Nov 2006, Vietnam has become "the center of new opportunities". Exhibit in Vietnam, you can take full use of the said benifits.
Kien Thanh Travel Service with experienced and pro personnel is pround of second to none in manageming these events nationwide and we are always willing to put ourselves into your shoes to deliver our services.
